I helped create a playable chemistry lesson in Minecraft to help students learn about the periodic table.
This interactive science lesson was included in North American school lesson plans.

Social | Digital | Influencer | Gaming | Education

I helped launch Fanta’s TikTok and kickstart Fanta’s orang-est era on Instagram.
The era had it all including original audio bangers, fanta-stic puns and some good ol’ fan trolling.

Social

I helped create extraordinary mini 3D worlds to visualize the benefits of the Amex Platinum Card.
The content was created for global markets.

Social

I helped create a pop-up color cafe experience to highlight the perfect black and rich colors of LG’s OLED TVs.
Partners included Pantone, Amirah Kassem (founder of Flour Shop), and David McLeod (multi-disciplinary artist).

Experiential | Digital | Influencer | Social

I helped position washing machines as a must-have fashion accessory, and reivtalized Electrolux across APAC.
We took a bold stand: while any brand can wash clothes, only Electrolux can be trusted with fashion.

Brand | Social | PR | Digital

I helped prank a whole country to launch KFC’s most sinful offering.
A few people were outraged, many were intrigued and most ended up trying the sandwich.

Social | Digital | TV

I helped amplify an EV wall charging brand with a shocking campaign during a Superbowl dominated by EV ads.
The campaign featured real lightning strike survivors.

Social | TV

I helped lead campaigns that disrupted people’s phone screens and drove awareness around their pets’ allergic itch.
Our cute-meets-interactive content formula outperformed Reddit ad benchmarks.

Social

I helped an air purifier brand sell the benefits of clean air and cleaned out their inventory on Amazon.
This was a product-focused performance marketing campaign designed for conversions.

Social

I helped create a soundtrack for the American Express Platinum card.
The campaign leaned into the multi-frame acapella trend with the content deisgned for global markets.

Social

I helped a family to better navigate allergy season by surprising them with LG’s AAFA certified appliances.
We partnered with HGTV host Egypt Sherrod to help with the surprise and add a few other details inside the house.

Social | Influencer | PR

I helped re-launch a fan favorite by letting just one person know: its biggest fan.
We opted for as little reach as possible to make the biggest impact.

Social | PR | TV

I helped advertise the real red pill to fans of the Matrix obsessed with the blue and red pill. The content was designed and targeted to fans watching the trailer for the new Matrix film.

Social