MEDIFY AIR

Breathe Easy

During COVID-19, when people were forced to stay at home and think more about the air and surfaces around them, we were tasked with executing a performance marketing campaign on social to drive people to purchase Medify Air Purifiers.

A hyper-focused strategic campaign with creative and media working hand-in-hand to develop the most relevant content with tailored messaging for the audiences to whom the ads would be served.

Assets were designed around multiple product benefits, lifestyle moments, passion points, living environments and calendar moments. Messaging was centered around reminding people about the importance of clean air and creating a healthier environment in their homes or offices by investing in an air purifier.

Continous A/B testing ensured we rigorously optimized creative every two weeks. We even executed a product shoot in order to get more images of the angles and models of products that were performing better.

The average person spends 90% of their time indoors. According to the EPA, indoor air is 2-5 times worse than the outdoors and is full of pollutants that cause allergies, trigger asthma, produce odors, spread diseases and more. We designed assets with softer messaging to communicate the reasons why people need an air purifier.

Our core messaging featured key product selling and proof points. These assets were designed to convey why users should choose and trust Medify Air by highlighting the medical grade H13 True HEPA filters in Mediay Air purifiers that removes 99.97% of particles down to 0.1 microns.

We designed content centered around the home catered to different audiences such as yoga enthusiasts, parents with young children, and those in the journey of buying holiday gifts.