FANTA

Orang-est Era Launch

A refreshed taste and visual identity for the iconic orange soda needed an equally splashy and orange launch on social.

In an era of eras, we marked Fanta’s new look and new taste by introducing fans to our -est era yet.
That’s extra-est, orange-est, Fanta-est.

We announced Fanta’s new look and taste through unapologetic and playful social-first creative on Tiktok and Instagram and generated awareness and trial. The compelling and culturally relevant content aligned with audience conversations and trends, making the content as irresistible to our audience as the taste of the beverage itself.

We launched Fanta’s orange-est era on TikTok with an original ‘est’ audio track to accompany the brand’s first ever TikTok (top of the page). We collaborated with 3 influential Tiktok creators and challenged them to express their -est selves using the audio.

We brought Fanta’s -est energy to Tiktok trends.

Instagram content was designed around audience interests like anime, comic books, pranks and puns.

Our fans loved a good troll. 

Our fans also enjoyed a good pun.

And we delivered Fanta’s best performing organic post (as of Aug 2023)