AMERICAN EXPRESS

Live Extraodrinary

In an increasingly competitive market, we needed to communicate the benefits of the Amex Platinum Card to a global audience in a social-first campain through content that felt as exclusive as the experiences the card offered.

Visualize the extraordinary life experiences that the Amex Platinum cardholders can acess by visualizing them as intricately designed mini 3D worlds contained within the Amex Platinum card.

We created a unique animation for each of the core benefits, with hands opening up to a mini story of the benefit the card offers.

A master asset which combined all the benefits in one video captured the breadth of advantages that the card offers.